Search Engine Optimization (SEO)

While everyone may know what it stands for, very few know how to build a website that ranks highly and organically- which is why SEO firms often come with a huge price tag. To make matters worse, search engines like Google, Bing, DuckDuckGo and others all change their algorithm periodically, so you can’t ‘set it and forget it.'

This is where our LOCALS ADVOCATE really gets our hands dirty to research and write- making sure that every piece of content on the site is contributing to the relevancy of what your business is offering. Weirdly enough, the algorithms that are being written to generate search results discern authenticity of the pages on a website. Some call this the ‘page experience.’ This basically makes it so you can’t just write and slap keyword tags all over the site and expect it to rank well. Search engine algorithms check and confirm that a person is able to read through it and make sense of what’s on the website before ranking it on the top page.

Ultimately, our goal is to get you into what we call the ‘Map Pack.’ This is when you search for a service on Google and your business shows up in the top 3, with a location on the map. Proportionally, these top 3 businesses get 80% of the calls for the services that they offer, and because their web presence continues to gain strength with traffic and reviews, it solidifies their position in the organic search results.

The value of an SEO-optimized website is obvious now, right?

So here’s where the rubber meets the road - search your area, and the service you provide. For example, if you live in Conroe or Willis, Texas, and you provide carpentry services, type: “Conroe carpenter”. Now in looking at the results, do you see your business’ website? How far do you have to scroll in order to find it, or worse, does it show up at all?

This is where LOCALS ADVOCATE comes in. Whether you have a website up and running and you hire us to make that site more SEO-friendly, or you want a completely new website, we are here to be your advocate.